Coming soon
Meet
Meet
👋
👋
The financial expert
in your pocket
The financial expert
in your pocket
The
financial expert
in your pocket
Plan, save and invest with less stress.
Make your money work for your life.
Plan, save and invest
with less stress.
Make your money work
for your life.
Ask
a question
I'd love to buy a house one day. How can I do that?
Things have been tough lately, am I doing ok with my finances?
Should I pay off more of my mortgage each month?
How can I increase my savings?
I'd love to buy a house one day. How can I do that?
Things have been tough lately, am I doing ok with my finances?
Should I pay off more of my mortgage each month?
How can I increase my savings?
I'd love to buy a house one day. How can I do that?
Things have been tough lately, am I doing ok with my finances?
Should I pay off more of my mortgage each month?
How can I increase my savings?
I'd love to buy a house one day. How can I do that?
Things have been tough lately, am I doing ok with my finances?
Should I pay off more of my mortgage each month?
How can I increase my savings?
Try for yourself
Ask
a question
I'd love to buy a house one day. How can I do that?
Things have been tough lately, am I doing ok with my finances?
Should I pay off more of my mortgage each month?
How can I increase my savings?
I'd love to buy a house one day. How can I do that?
Things have been tough lately, am I doing ok with my finances?
Should I pay off more of my mortgage each month?
How can I increase my savings?
I'd love to buy a house one day. How can I do that?
Things have been tough lately, am I doing ok with my finances?
Should I pay off more of my mortgage each month?
How can I increase my savings?
I'd love to buy a house one day. How can I do that?
Things have been tough lately, am I doing ok with my finances?
Should I pay off more of my mortgage each month?
How can I increase my savings?
Try for yourself
Ask
a question
Things have been tough lately, am I doing ok with my finances?
I'd love to buy a house one day. How can I do that?
Should I pay off more of my mortgage each month?
How can I increase my savings?
Things have been tough lately, am I doing ok with my finances?
I'd love to buy a house one day. How can I do that?
Should I pay off more of my mortgage each month?
How can I increase my savings?
Things have been tough lately, am I doing ok with my finances?
I'd love to buy a house one day. How can I do that?
Should I pay off more of my mortgage each month?
How can I increase my savings?
Things have been tough lately, am I doing ok with my finances?
I'd love to buy a house one day. How can I do that?
Should I pay off more of my mortgage each month?
How can I increase my savings?
Ask Aida a question
Get early access. Real advice. No judgement.
Join the waitlist
Join 500+ on the waitlist
As seen in
changes everything.
Budgeting apps tell you what you did wrong. Aida helps you get it right.
Budgeting apps tell you what you did wrong.
Aida helps you get it right.
Budgeting apps tell you what you did wrong.
Aida helps you get it right.
AIDA® connects to your bank accounts and learns what really matters to you - your goals, your struggles, your circumstances.
Get a full view of your finances with insights and actions designed to fit your life. With regular check-ins to keep you moving forward, stay on track without the traditional fees.
Get early access
Benefits
Financial support at your fingertips
Smarter financial support at your fingertips
A friend for
your finances
Aida understands your situation and talks straight. Personal, honest help without big fees.
Know where
you stand
Avoid scary
end-of-month surprises
Avoid scary
end-of-month surprises
Know where you stand
See your complete financial picture and get clear next steps. No nasty surprises when your bills hit.
Confidence with every decision
Set goals that fit your life - buying a home, planning a wedding, kids on the way; build that safety net knowing you're on the right track.
Integrations
Coming soon
Security
Your money, your decisions
Your money,
your decisions
Aida can't move money, make payments or change your accounts.
She just reads your financial data like sharing a bank statement with a friend, but digital and secure. Your money never leaves your control.
Think of it this way: Aida sees what you spend, helps you understand it, and suggests what to do next. That's it.
Safe, simple and FSCS protected.
14
Pricing
Ways to work with Aida
Ways to work
with Aida
Basic
Get help with your money goals and practical tips to reach them.
24 hours access to chat with Aida
General tips and tricks to help with finances
Instant bank connections
Regular check-ins to stay on track
Personalised goal setting
Regular check-ins to stay on track
Join the waitlist
Pro
Most popular
Your complete financial partner. Aida learns your situation and guides you through every money decision.
24 hours access to chat with Aida
Unlimited bank connections
Aida informed decisions
Intelligent spending categorisation
Smart budget tracking
Personalised goal setting
Regular check-ins to stay on track
Tailored, regulated plan for your situation
Join the waitlist
Pro
Most popular
Your complete financial partner. Aida learns your situation and guides you through every money decision.
24 hours access to chat with Aida
Unlimited bank connections
Aida informed decisions
Intelligent spending categorisation
Smart budget tracking
Personalised goal setting
Regular check-ins to stay on track
Tailored, regulated plan for your situation
Join the waitlist
Pro
Most popular
Your complete financial partner. Aida learns your situation and guides you through every money decision.
24 hours access to chat with Aida
Unlimited bank connections
Aida informed decisions
Intelligent spending categorisation
Smart budget tracking
Personalised goal setting
Regular check-ins to stay on track
Tailored, regulated plan for your situation
Join the waitlist
Meet the team
The people behind Aida
The people behind Aida
The people behind Aida
We've worked on some of the UK's most trusted financial products. Now we're making money work better for everyone.
We've worked on some of the UK's most trusted financial products. Now we're making money work better for everyone.
Helena Wardle
CEO & Founder
Tom Richards
CTO & Co-founder
Toby Allen
CPO & Co-founder
Swarada Adavadkar
AI engineer
Mustapha Mohammed
Software engineer
Swastha Dinakar
AI engineer
Muhammad Uzair
AI engineer
Veronika Rosicova
Software engineer
Sally Williams
Financial Planner & Money Coach
Dan Wells
Design lead
Samuel Chadwick
Product Owner
Jamie Conoley
Product designer
Meet the team
Helena Wardle
CEO & Founder
Tom Richards
CTO & Co-founder
Toby Allen
CPO & Co-founder
Swarada Adavadkar
AI engineer
Mustapha Mohammed
Software engineer
Swastha Dinakar
AI engineer
Muhammad Uzair
AI engineer
Veronika Rosicova
Software engineer
Sally Williams
Financial Planner & Money Coach
Dan Wells
Design lead
Samuel Chadwick
Product Owner
Jamie Conoley
Product designer
Meet the team
Helena Wardle
CEO & Founder
Tom Richards
CTO & Co-founder
Toby Allen
CPO & Co-founder
Swarada Adavadkar
AI engineer
Mustapha Mohammed
Software engineer
Swastha Dinakar
AI engineer
Muhammad Uzair
AI engineer
Veronika Rosicova
Software engineer
Sally Williams
Financial Planner & Money Coach
Dan Wells
Design lead
Samuel Chadwick
Product Owner
Jamie Conoley
Product designer
Meet the team
Get early access. Real advice. No judgement.
Get early access. Real advice.
No judgement.
Get early access.
Real advice.
No judgement.
Plan, save and invest with less stress.
Make your money work for your life.
Plan, save and invest with less stress.
Make your money work for your life.
Join 500+ on the waitlist
“it gained my trust immediately as it isn't like most AI”
James Z.
Early user
“Can provide as good detail as a real person”
Paul F.
Early user
"Will do an analysis and give a straight answer and assessment of my account based on what it sees."
Adeniyi O.
Early user
"Speaks naturally like a real person"
Ewan M.
Early user
"It did feel really personal"
Luke D.
Early user
"quick, and private and efficient."
Hannah C.
Early user
“it gained my trust immediately as it isn't like most AI”
James Z.
Early user
“Can provide as good detail as a real person”
Paul F.
Early user
"Will do an analysis and give a straight answer and assessment of my account based on what it sees."
Adeniyi O.
Early user
"Speaks naturally like a real person"
Ewan M.
Early user
"It did feel really personal"
Luke D.
Early user
"quick, and private and efficient."
Hannah C.
Early user
FAQs
What exactly does Aida do?
Aida connects to your bank accounts (with your permission) and gives you a full picture of your finances. She helps you understand your spending, plan for your goals, and stay on track - all through simple, friendly conversations.
How is this different from a budgeting app?
Budgeting apps track what you’ve already spent. Aida goes further - using financial expertise and smart technology to give you personalised insights and a plan that fits your life.
Is Aida safe to use with my bank accounts?
Yes. Aida uses secure, encrypted connections and never stores your banking login details. We only access what you allow us to through trusted Open Banking standards.
What is Open Banking?
Open Banking is a UK government-backed system that lets you securely connect your bank accounts to apps like Aida. You stay in control and can revoke access at any time.
Does Aida give financial advice?
Aida provides both general information and personalised suggestions to help you manage your money - but she's not a regulated financial advisor (yet). We'll always be clear about what kind of support you’re getting.
How much will it cost?
We’re still finalising pricing, but Aida will be a fraction of the cost of traditional financial help.
Who is Aida for?
Aida is built for people who want to feel more in control of their money - whether you're saving for a trip, trying to cut back on spending, or just want to stop stressing about your finances.
What makes Aida qualified to help?
Behind the AI is a team of experienced financial professionals, product designers, and developers who’ve worked on some of the UK’s most trusted finance tools. We built Aida to bring that knowledge to more people.
Will Aida try to sell me products?
Nope. Aida is here to help you, not push products. Our goal is to build trust and provide clear, unbiased financial insights - no sales pitch.
How often does Aida check in with me?
You’re in control of how often you hear from Aida. She’ll check in regularly to help keep you on track, flag anything unusual, or prompt you when it’s time to take action.
What exactly does Aida do?
Aida connects to your bank accounts (with your permission) and gives you a full picture of your finances. She helps you understand your spending, plan for your goals, and stay on track - all through simple, friendly conversations.
How is this different from a budgeting app?
Budgeting apps track what you’ve already spent. Aida goes further - using financial expertise and smart technology to give you personalised insights and a plan that fits your life.
Is Aida safe to use with my bank accounts?
Yes. Aida uses secure, encrypted connections and never stores your banking login details. We only access what you allow us to through trusted Open Banking standards.
What is Open Banking?
Open Banking is a UK government-backed system that lets you securely connect your bank accounts to apps like Aida. You stay in control and can revoke access at any time.
Does Aida give financial advice?
Aida provides both general information and personalised suggestions to help you manage your money - but she's not a regulated financial advisor (yet). We'll always be clear about what kind of support you’re getting.
How much will it cost?
We’re still finalising pricing, but Aida will be a fraction of the cost of traditional financial help.
Who is Aida for?
Aida is built for people who want to feel more in control of their money - whether you're saving for a trip, trying to cut back on spending, or just want to stop stressing about your finances.
What makes Aida qualified to help?
Behind the AI is a team of experienced financial professionals, product designers, and developers who’ve worked on some of the UK’s most trusted finance tools. We built Aida to bring that knowledge to more people.
Will Aida try to sell me products?
Nope. Aida is here to help you, not push products. Our goal is to build trust and provide clear, unbiased financial insights - no sales pitch.
How often does Aida check in with me?
You’re in control of how often you hear from Aida. She’ll check in regularly to help keep you on track, flag anything unusual, or prompt you when it’s time to take action.
What exactly does Aida do?
Aida connects to your bank accounts (with your permission) and gives you a full picture of your finances. She helps you understand your spending, plan for your goals, and stay on track - all through simple, friendly conversations.
How is this different from a budgeting app?
Budgeting apps track what you’ve already spent. Aida goes further - using financial expertise and smart technology to give you personalised insights and a plan that fits your life.
Is Aida safe to use with my bank accounts?
Yes. Aida uses secure, encrypted connections and never stores your banking login details. We only access what you allow us to through trusted Open Banking standards.
What is Open Banking?
Open Banking is a UK government-backed system that lets you securely connect your bank accounts to apps like Aida. You stay in control and can revoke access at any time.
Does Aida give financial advice?
Aida provides both general information and personalised suggestions to help you manage your money - but she's not a regulated financial advisor (yet). We'll always be clear about what kind of support you’re getting.
How much will it cost?
We’re still finalising pricing, but Aida will be a fraction of the cost of traditional financial help.
Who is Aida for?
Aida is built for people who want to feel more in control of their money - whether you're saving for a trip, trying to cut back on spending, or just want to stop stressing about your finances.
What makes Aida qualified to help?
Behind the AI is a team of experienced financial professionals, product designers, and developers who’ve worked on some of the UK’s most trusted finance tools. We built Aida to bring that knowledge to more people.
Will Aida try to sell me products?
Nope. Aida is here to help you, not push products. Our goal is to build trust and provide clear, unbiased financial insights - no sales pitch.
How often does Aida check in with me?
You’re in control of how often you hear from Aida. She’ll check in regularly to help keep you on track, flag anything unusual, or prompt you when it’s time to take action.
Couldn't find an answer?
Send your question to hello@moneymeans.co.uk
Built by MoneyMeans
Join the waitlist
AIDA® is a registered trademark of Money Means Limited in the United Kingdom. © 2025 Money Means Limited. All rights reserved. Money Means Limited is registered in England & Wales No. 13269972. Registered office: Suite B Gloverside, 23-25 Bury Mead Road, Hitchin, Herts, United Kingdom, SG5 1RT. Money Means Ltd is an Appointed Representative of Smith and Wardle Financial Planning (FCA No. 912090), which is authorised and regulated by the Financial Conduct Authority. Money Means Ltd is entered on the Financial Services Register (www.fca.org.uk/register) under reference number 976675.
Built by MoneyMeans
Join the waitlist
AIDA® is a registered trademark of Money Means Limited in the United Kingdom. © 2025 Money Means Limited. All rights reserved. Money Means Limited is registered in England & Wales No. 13269972. Registered office: Suite B Gloverside, 23-25 Bury Mead Road, Hitchin, Herts, United Kingdom, SG5 1RT. Money Means Ltd is an Appointed Representative of Smith and Wardle Financial Planning (FCA No. 912090), which is authorised and regulated by the Financial Conduct Authority. Money Means Ltd is entered on the Financial Services Register (www.fca.org.uk/register) under reference number 976675.
Built by MoneyMeans
Join the waitlist
AIDA® is a registered trademark of Money Means Limited in the United Kingdom. © 2025 Money Means Limited. All rights reserved. Money Means Limited is registered in England & Wales No. 13269972. Registered office: Suite B Gloverside, 23-25 Bury Mead Road, Hitchin, Herts, United Kingdom, SG5 1RT. Money Means Ltd is an Appointed Representative of Smith and Wardle Financial Planning (FCA No. 912090), which is authorised and regulated by the Financial Conduct Authority. Money Means Ltd is entered on the Financial Services Register (www.fca.org.uk/register) under reference number 976675.