Privacy Policy
Last updated: 18 August 2025
Our website address is: https://aida.finance
Money Means Ltd are committed to protecting your privacy. However, you should recognise that your use of the internet and our website is at your own risk. We will not pass your details to anyone outside except in accordance with this statement.
We collect information about you so that we can provide you with the services you request — including joining our waitlist, receiving updates and marketing (where you consent), and using our financial advice app, Aida.
We will never pass your personal data to anyone else, except for any successors in title to our business, without your explicit permission or where the law requires.
The policy
This privacy policy is for this website aida.finance and the Aida app, both served by Money Means Ltd at Suite B, Gloverside, 23–25 Bury Mead Road, Hitchin, SG5 1RT, and governs the privacy of users who choose to use them.
It explains how we comply with the UK GDPR (General Data Protection Regulation) and the PECR (Privacy and Electronic Communications Regulations).
Your right to privacy is important to us. This policy explains:
What personal data we collect,
How we process, collect, manage and store those details,
How your rights under the GDPR & PECR are adhered to, and
The use of cookies, email services, and any third-party tools.
Our contact information is provided at the end of this document if you have any questions.
Personal data we collect about you
The type of personal data we collect depends on how you interact with us:
Waitlist and marketing
Name
Email address
Consent preferences (launch updates only, or launch + marketing)
When you use the Aida app
Financial information you provide (income, spending, savings, debts, investments, goals)
Details about your financial products and providers
Usage data about how you use the app
Technical data such as IP address, device type, and cookies
We are committed to ensuring that your privacy is protected. When you provide certain information, it will only be used in accordance with this policy.
Sharing your personal information
Money Means will only share your personal data where data protection law allows it, with adequate protection and, where appropriate, with contracts in place to protect the security and confidentiality of your data. We may share your data:
With third-party service providers, such as Mailchimp (email services), cloud hosting, or analytics tools. These providers are only given the minimum data necessary and may not use it for their own purposes.
With regulators and government authorities (such as the FCA, HMRC, or the Information Commissioner’s Office) where legally required.
With professional advisers (such as auditors or legal advisers).
We will not sell or distribute your personal data to other organisations.
Where data is transferred outside the UK or EEA, we ensure appropriate safeguards, such as Standard Contractual Clauses.
Your individual rights
Under data protection law you have the right to:
Request access to the personal data we hold about you,
Ask us to correct, block, erase, or destroy inaccurate data,
Withdraw your consent for marketing at any time (this does not affect the lawfulness of processing before withdrawal),
Object to processing of personal data that may cause damage or distress,
Prevent processing for the purpose of direct marketing,
Receive a copy of the personal information you have provided to us in a portable format,
Object to automated decision-making, and
Claim compensation for damages caused by a breach of data protection law.
Certain personal data will also be reported to government authorities where required by law and for tax or other purposes.
You can withdraw consent or exercise your rights by contacting us at [insert contact email].
If you have a concern about the way we are handling your personal data, you can raise it with us or contact the Information Commissioner’s Office at https://ico.org.uk/concerns/.
Our lawful bases
We process your data under the following bases:
Consent: when you join our waitlist or opt into marketing.
Contract: when you use Aida and we process your financial information to provide advice and services.
Legal obligation: where we are required to keep certain data for FCA, tax, or anti-money laundering purposes.
Legitimate interest: to improve our services, ensure security, and protect against fraud.
Storing your personal data
We use strong technical and organisational measures to protect your data, including:
Secure servers and firewalls,
Encryption of data in transit and at rest,
Access controls and authentication,
Regular backups and monitoring.
If stored on paper (rare), your data will be kept securely and destroyed as confidential waste when no longer needed.
We retain your data as follows:
Waitlist and marketing data: until you unsubscribe or the waitlist closes.
App/financial data: for as long as you use Aida and up to 7 years afterwards, in line with legal and regulatory obligations.
Website visitor tracking
This website may use tracking software or cookies to better understand how visitors use it. Cookies are small text files placed on your device. You can refuse or block cookies in your browser settings. Cookies do not store personal financial information.
Analytics and cookies
We use Google Analytics, implemented through Google Tag Manager, to help us understand how visitors use our website. Google Analytics collects information such as your IP address (anonymised where possible), device type, browser, the pages you visit, and the time spent on our site. This information is used to generate aggregated reports and statistics that help us improve our website and services.
Google may process this data on servers outside the UK/EEA, including in the United States. Where this occurs, it is protected using safeguards such as the EU–US Data Privacy Framework and Standard Contractual Clauses.
Analytics cookies are not essential for our website to function and are only placed on your device if you give consent via our cookies banner. You can withdraw your consent at any time by clearing cookies in your browser settings.
For more information about how Google uses data, please see: https://policies.google.com/technologies/partner-sites.
Email mailing list & marketing messages
We operate an email list to inform subscribers about our product, services, and news. Users subscribe through an online form where they give explicit permission.
Personal details are collected, processed, and stored in line with GDPR and PECR.
Subscribers can unsubscribe at any time via a link in each email.
Marketing messages may contain tracking links to measure engagement.
External website links & third parties
Although we aim to include only safe and relevant external links, users should be cautious before clicking. We cannot guarantee or verify the contents of externally linked websites.
Social media policy & usage
We may have official profiles on social media platforms. Users are advised to verify authenticity before engaging. We will never ask for personal details or passwords on social media.
Review of this policy
We reserve the right to update this privacy policy at any time. Any changes will be posted on this page with a new “last updated” date. If changes materially affect how we collect, store, or process your data, we will notify you.
