Meet Aida
👋
Expert-built financial planning,
in your pocket.
For people who know they should be doing more with their money.
Aida® examines your actual money and tells you what you should do next – in plain language, without judgement. She is built and supervised by real, chartered financial planners.
Start for free today
Join 500+ already using Aida
Illustrations are estimates based on assumptions and are not guarantees of future outcomes.
Meet Aida
👋
Expert-built financial planning,
in your pocket.
For people who know they should be doing more with their money.
Aida® examines your actual money and tells you what you should do next – in plain language, without judgement. She is built and supervised by real, chartered financial planners.
Start for free today
Join 500+ already using Aida
Illustrations are estimates based on assumptions and are not guarantees of future outcomes.
Meet Aida
👋
Expert-built financial planning,
in your pocket.
For people who know they should be doing more with their money.
Aida® examines your actual money and tells you what you should do next – in plain language, without judgement. She is built and supervised by real, chartered financial planners.
Start for free today
Join 500+ already using Aida
Illustrations are estimates based on assumptions and are not guarantees of future outcomes.
Aida changes everything.
Budgeting apps tell you what you did wrong. Aida helps you get it right.
Budgeting apps tell you what you did wrong.
Aida helps you get it right.
Budgeting apps tell you what you did wrong.
Aida helps you get it right.
Aida® connects to your bank accounts and learns what really matters to you - your goals, your struggles, your circumstances.
Get a full view of your finances with insights and actions designed to fit your life. With regular check-ins to keep you moving forward, stay on track without the traditional fees.
Try Aida today
Benefits
Financial support at your fingertips
Smarter financial support at your fingertips
A friend for
your finances
Aida understands your situation and talks straight. Personal, honest help without big fees.
Know where
you stand
See your complete financial picture and get clear next steps. No nasty surprises when your bills hit.
Confidence with every decision
Set goals that fit your life - buying a home, planning a wedding, kids on the way; build that safety net knowing you're on the right track.
Integrations
Coming soon
Security
Your money, your decisions
Aida can't move money, make payments or change your accounts.
She just reads your financial data like sharing a bank statement with a friend, but digital and secure. Your money never leaves your control.
Think of it this way: Aida sees what you spend, helps you understand it, and suggests what to do next. That's it.
Safe, simple.
14
Meet the team
The people behind Aida
The people behind Aida
We've worked on some of the UK's most trusted financial products. Now we're making money work better for everyone.
We've worked on some of the UK's most trusted financial products. Now we're making money work better for everyone.
Helena Wardle
CEO & Founder
Tom Richards
CTO & Co-founder
Sally Williams
Financial Planner & Money Coach
Ify Nwadike
Product Owner
Mustapha Mohammed
Software engineer
Swastha Dinakar
AI engineer
Muhammad Uzair
AI engineer
Veronika Rosicova
Software engineer
Dan Wells
Design lead
Samuel Chadwick
Product Owner
Jamie Conoley
Product designer
Meet the team
Helena Wardle
CEO & Founder
Tom Richards
CTO & Co-founder
Sally Williams
Financial Planner & Money Coach
Ify Nwadike
Product Owner
Mustapha Mohammed
Software engineer
Swastha Dinakar
AI engineer
Muhammad Uzair
AI engineer
Veronika Rosicova
Software engineer
Dan Wells
Design lead
Samuel Chadwick
Product Owner
Jamie Conoley
Product designer
Meet the team
Helena Wardle
CEO & Founder
Tom Richards
CTO & Co-founder
Sally Williams
Financial Planner & Money Coach
Ify Nwadike
Product Owner
Mustapha Mohammed
Software engineer
Swastha Dinakar
AI engineer
Muhammad Uzair
AI engineer
Veronika Rosicova
Software engineer
Dan Wells
Design lead
Samuel Chadwick
Product Owner
Jamie Conoley
Product designer
Meet the team
“it gained my trust immediately as it isn't like most AI”
James Z.
Early user
“Can provide as good detail as a real person”
Paul F.
Early user
"Will do an analysis and give a straight answer and assessment of my account based on what it sees."
Adeniyi O.
Early user
"Speaks naturally like a real person"
Ewan M.
Early user
"It did feel really personal"
Luke D.
Early user
"quick, and private and efficient."
Hannah C.
Early user
“it gained my trust immediately as it isn't like most AI”
James Z.
Early user
“Can provide as good detail as a real person”
Paul F.
Early user
"Will do an analysis and give a straight answer and assessment of my account based on what it sees."
Adeniyi O.
Early user
"Speaks naturally like a real person"
Ewan M.
Early user
"It did feel really personal"
Luke D.
Early user
"quick, and private and efficient."
Hannah C.
Early user
FAQs
What exactly does Aida do?
Aida connects to your bank accounts (with your permission) and gives you a full picture of your finances. She helps you understand your spending, plan for your goals, and stay on track - all through simple, friendly conversations.
How is this different from a budgeting app?
Budgeting apps track what you’ve already spent. Aida goes further - using financial expertise and smart technology to give you personalised insights and a plan that fits your life.
Is Aida safe to use with my bank accounts?
Yes. Aida uses secure, encrypted connections and never stores your banking login details. We only access what you allow us to through trusted Open Banking standards.
What is Open Banking?
Open Banking is a UK government-backed system that lets you securely connect your bank accounts to apps like Aida. You stay in control and can revoke access at any time.
Does Aida give financial advice?
Aida provides both general information and personalised suggestions to help you manage your money - but she's not a regulated financial advisor (yet). We'll always be clear about what kind of support you’re getting.
How much will it cost?
We’re still finalising pricing, but Aida will be a fraction of the cost of traditional financial help.
Who is Aida for?
Aida is built for people who want to feel more in control of their money - whether you're saving for a trip, trying to cut back on spending, or just want to stop stressing about your finances.
What makes Aida qualified to help?
Behind the AI is a team of experienced financial professionals, product designers, and developers who’ve worked on some of the UK’s most trusted finance tools. We built Aida to bring that knowledge to more people.
Will Aida try to sell me products?
Nope. Aida is here to help you, not push products. Our goal is to build trust and provide clear, unbiased financial insights - no sales pitch.
How often does Aida check in with me?
You’re in control of how often you hear from Aida. She’ll check in regularly to help keep you on track, flag anything unusual, or prompt you when it’s time to take action.
What exactly does Aida do?
Aida connects to your bank accounts (with your permission) and gives you a full picture of your finances. She helps you understand your spending, plan for your goals, and stay on track - all through simple, friendly conversations.
How is this different from a budgeting app?
Budgeting apps track what you’ve already spent. Aida goes further - using financial expertise and smart technology to give you personalised insights and a plan that fits your life.
Is Aida safe to use with my bank accounts?
Yes. Aida uses secure, encrypted connections and never stores your banking login details. We only access what you allow us to through trusted Open Banking standards.
What is Open Banking?
Open Banking is a UK government-backed system that lets you securely connect your bank accounts to apps like Aida. You stay in control and can revoke access at any time.
Does Aida give financial advice?
Aida provides both general information and personalised suggestions to help you manage your money - but she's not a regulated financial advisor (yet). We'll always be clear about what kind of support you’re getting.
How much will it cost?
We’re still finalising pricing, but Aida will be a fraction of the cost of traditional financial help.
Who is Aida for?
Aida is built for people who want to feel more in control of their money - whether you're saving for a trip, trying to cut back on spending, or just want to stop stressing about your finances.
What makes Aida qualified to help?
Behind the AI is a team of experienced financial professionals, product designers, and developers who’ve worked on some of the UK’s most trusted finance tools. We built Aida to bring that knowledge to more people.
Will Aida try to sell me products?
Nope. Aida is here to help you, not push products. Our goal is to build trust and provide clear, unbiased financial insights - no sales pitch.
How often does Aida check in with me?
You’re in control of how often you hear from Aida. She’ll check in regularly to help keep you on track, flag anything unusual, or prompt you when it’s time to take action.
Couldn't find an answer?
Send your question to hello@moneymeans.co.uk
Built by MoneyMeans
Get started
Money Means Limited is an Appointed Representative of Smith and Wardle Financial Planning, which is authorised and regulated by the Financial Conduct Authority (FRN 912090). Money Means Limited is entered on the Financial Services Register as an Appointed Representative under reference number 976675.
Money Means Limited is not authorised or regulated directly by the FCA. We work through another directly authorised firm (Smith and Wardle Financial Planning). Aida today gives general guidance, not regulated financial advice: it explains your options but won't recommend specific products or check that a choice is right for you personally. Because it isn't regulated advice, it isn't covered by the Financial Services Compensation Scheme (FSCS). We do plan to offer regulated advice in the near future, and we're currently working on making sure Aida can do that soon.
What "Appointed Representative" means for you
Money Means Limited runs Aida. We work as an Appointed Representative of Smith and Wardle Financial Planning, a firm that's authorised and regulated by the Financial Conduct Authority (FCA). That means an FCA-authorised firm oversees how we work.
It doesn't mean Money Means is authorised by the FCA itself, and it doesn't mean Aida gives regulated financial advice. Aida gives you clear, general guidance to help you understand your money and see your options. It will never tell you which product to buy, or what to do with a particular pension or investment. Those choices stay with you, and if you want regulated advice you can speak to a regulated adviser.
Because Aida is guidance and not regulated advice, it isn't covered by the Financial Services Compensation Scheme (FSCS). We'll always be clear about the kind of help you're getting.
Built by MoneyMeans
Get started
Money Means Limited is an Appointed Representative of Smith and Wardle Financial Planning, which is authorised and regulated by the Financial Conduct Authority (FRN 912090). Money Means Limited is entered on the Financial Services Register as an Appointed Representative under reference number 976675.
Money Means Limited is not authorised or regulated directly by the FCA. We work through another directly authorised firm (Smith and Wardle Financial Planning). Aida today gives general guidance, not regulated financial advice: it explains your options but won't recommend specific products or check that a choice is right for you personally. Because it isn't regulated advice, it isn't covered by the Financial Services Compensation Scheme (FSCS). We do plan to offer regulated advice in the near future, and we're currently working on making sure Aida can do that soon.
What "Appointed Representative" means for you
Money Means Limited runs Aida. We work as an Appointed Representative of Smith and Wardle Financial Planning, a firm that's authorised and regulated by the Financial Conduct Authority (FCA). That means an FCA-authorised firm oversees how we work.
It doesn't mean Money Means is authorised by the FCA itself, and it doesn't mean Aida gives regulated financial advice. Aida gives you clear, general guidance to help you understand your money and see your options. It will never tell you which product to buy, or what to do with a particular pension or investment. Those choices stay with you, and if you want regulated advice you can speak to a regulated adviser.
Because Aida is guidance and not regulated advice, it isn't covered by the Financial Services Compensation Scheme (FSCS). We'll always be clear about the kind of help you're getting.
Built by MoneyMeans
Get started
Money Means Limited is an Appointed Representative of Smith and Wardle Financial Planning, which is authorised and regulated by the Financial Conduct Authority (FRN 912090). Money Means Limited is entered on the Financial Services Register as an Appointed Representative under reference number 976675.
Money Means Limited is not authorised or regulated directly by the FCA. We work through another directly authorised firm (Smith and Wardle Financial Planning). Aida today gives general guidance, not regulated financial advice: it explains your options but won't recommend specific products or check that a choice is right for you personally. Because it isn't regulated advice, it isn't covered by the Financial Services Compensation Scheme (FSCS). We do plan to offer regulated advice in the near future, and we're currently working on making sure Aida can do that soon.
What "Appointed Representative" means for you
Money Means Limited runs Aida. We work as an Appointed Representative of Smith and Wardle Financial Planning, a firm that's authorised and regulated by the Financial Conduct Authority (FCA). That means an FCA-authorised firm oversees how we work.
It doesn't mean Money Means is authorised by the FCA itself, and it doesn't mean Aida gives regulated financial advice. Aida gives you clear, general guidance to help you understand your money and see your options. It will never tell you which product to buy, or what to do with a particular pension or investment. Those choices stay with you, and if you want regulated advice you can speak to a regulated adviser.
Because Aida is guidance and not regulated advice, it isn't covered by the Financial Services Compensation Scheme (FSCS). We'll always be clear about the kind of help you're getting.