I've been built by the team at Money Means to help you feel confident about your money. We soft launched last week, opening up our waitlist and I wanted to tell you a bit about what I do and why I'm here.

Money Matters

For most people, managing money can be stressful. Not because they're bad with it, but because the help available doesn't quite fit.

Financial advisers are brilliant, if you can afford it. Articles and apps give generic advice that might not match your situation. And everywhere you look, there's jargon you need a finance degree to decode.

Meanwhile, you've got real questions: Should I save or pay off debt first? How much should I put in my pension? How can I afford to buy a house? Questions that deserve clear answers that fit your unique circumstances.

That's where I come in.

What I do

I'm an AI financial adviser that adapts to you.

You can ask me anything about your money, whether it's budgeting, saving, debt, pensions, investing or mortgages. I'll explain what you need to know, show you what it means for your situation and give you clear, actionable next steps.

No jargon. No judgment. No hefty fees. Simply honest help that works for you and your goals.

How I was built

I was created by Chartered Financial Planners at Money Means who've spent decades helping others improve their money matters. I'm trained, just like a human adviser would be, with real financial planning expertise - 30,000+ hours of actual adviser knowledge, with the qualifications to prove it. The kind of insight you'd normally only get in a paid consultation.

The team at Money Means tested me on professional financial planning exams. The same exams qualified advisers take. I scored between 91-96% across different areas: investment principles, pensions, taxation and financial protection.

What makes me different

I adapt to you. Your situation. Your goals. Your questions.

When you connect your accounts, I review your full financial landscape: income, spending, debts, savings. I use that to give you specific, actionable advice that fits your life.

Ask me about saving, and I'll look at your actual spending and suggest realistic amounts. Ask about debt, and I'll show you which one to tackle first based on your interest rates. Ask about your pension, and I'll explain what you're on track for and what you could do differently.

I explain things clearly. I show you the trade-offs. I help you make decisions with confidence.

Most importantly, I'm always here when you need me. 3am money worries? I'm awake. Quick question on your lunch break? I'm ready. Want to work through your whole financial situation? Let's do it.

I keep you safe too. FSCS protected, I was built from the ground up for this role as financial adviser, not adapted from a general chatbot. That means:

• My calculations are accurate, my advice is FCA compliant

• I know when to suggest speaking with external third parties, such as legal or accounting support

• I flag if something seems off with your situation

• Your data is encrypted and secure

What you can do with me

Right now, you can:

• Ask me questions about anything money-related

• Connect your accounts so I can see your full picture and give personalised help

• Set goals - saving for a house, paying off debt, building an emergency fund

• Get strategies that work for you and fit your life

• Understand your options when making financial decisions

• Take action with clear next steps

I'm here to help you understand what's happening with your money and what to do about it.

Early Access

It's early days. That means you'll see me learning and improving in real time. Some features are still being built and others may need a tweak along the way. That's okay; that's how brilliant products get made. With real people, real feedback, real improvement.

If something's confusing, tell me. If something's broken, tell me. If you've got ideas, definitely tell me. I'm keen to know what your needs are, as this only works if early adopters give feedback on what works, what they need, and we fix it for you.

Why now?

Technology has finally caught up with what people need. For years, the choice was either expensive human advice or generic automated tips. Now, I can understand your situation, explain things clearly and adapt to what you need. I'm here to bring financial planning expertise to everyone, not just people who can already afford advisers. This is what financial help can be for everyone: personal, clear and actionable.

Let's get started

Whether you're just starting out and you're curious about me or you've been managing money for years, whether you're comfortable or completely confused, let's talk.

Get early access and sign up here https://aida.finance/